Projects
COMMUNITY ENGAGEMENT
Click on projects below to learn more.
​Cal State DC Scholars Program: Newsletters
​
US National Wildlife Federation: Dora the Explorer and the Lost City of Gold, An Inconvenient Sequel: Truth to Power, The Nut Job II: Nutty by Nature Educational Kits, & Naledi: One Little Elephant Every Elephant Counts Content
Describe your image
Describe your image
CALIFORNIA STATE DC SCHOLARS PROGRAM NEWSLETTERS
Category: Content Creation and Marketing
"Connecting alumni, prospective students, and current scholars through dynamic storytelling since 2020."
OVERVIEW
Objective:
To foster a sense of community among alumni, current participants, and prospective students of the Cal State DC Scholars Program through engaging newsletters.
Role:
Creator, writer, and graphic designer for every issue of the Cal State DC Scholars newsletter since 2020.
Context:
The newsletters are distributed via email to alumni and prospective students, highlighting program achievements, scholar stories, and upcoming opportunities.
THE WORK
Challenge:
Strengthen alumni engagement and attract prospective students to the program while showcasing the program's impact and opportunities in Washington, D.C.
Approach:
Curated diverse content, including scholar spotlights, event reviews, alumni achievements, and practical updates about the program.
Wrote compelling articles to highlight unique experiences, like cultural excursions, networking events, and academic achievements.
Designed visually appealing layouts that align with the Cal State DC Scholars brand and maintain reader interest.
Execution:
Coordinated with program directors and scholars to collect firsthand stories and testimonials.
Developed consistent branding across newsletters with modern graphics, clean typography, and impactful visuals.
Ensured timely delivery of newsletters aligned with the academic calendar and program milestones.
Results:
Strengthened connections between alumni and current scholars, fostering mentorship opportunities and a sense of pride in the program.
Inspired prospective students to apply by showcasing real success stories and the transformative impact of the program.
METRICS
-
Distributed to over 1,500 recipients, including alumni, current scholars, and prospective students.
-
Highlighted 100+ scholars and alumni stories.
-
Created 24 newsletters since 2020.
-
Alumni engagement increased, with a 20% uptick in RSVPs to alumni networking events.
-
Average click-through rate increase 12%.
-
Average email open rate: 48% (exceeding the nonprofit industry average of ~25%).
EDUCATIONAL KITS FOR THE US NATIONAL WILDLIFE FEDERATION
Category: Educational Outreach and Media Collaboration
"Bridging entertainment and environmental education to inspire the next generation of conservationists."
THE WORK
Challenge:
Use the widespread appeal of popular films to create accessible, actionable educational resources that connect audiences to pressing environmental issues.
OVERVIEW
Objective:
To engage diverse audiences, particularly youth and educators, in wildlife conservation through educational kits tied to blockbuster films.
Role:
Approach:
Partnered with film studios to align conservation themes with movie narratives. Designed engaging activities, discussion guides, and lesson plans that catered to educators, parents, and children. Focused on practical steps to encourage environmental stewardship, such as reducing carbon footprints, promoting biodiversity, and understanding urban wildlife.
Researcher, assisted writer, and curriculum developer for educational kits created in collaboration with film studios and production teams.
Context:
Developed interactive kits for Dora and the Lost City of Gold, An Inconvenient Sequel: Truth to Power, and The Nut Job II: Nutty by Nature. These resources were distributed through the National Wildlife Federation's platform to classrooms and families nationwide.
Execution:
Collaborated with environmental scientists and production teams to ensure scientific accuracy and entertainment synergy.Developed visually dynamic kits that included hands-on activities, multimedia links, and creative prompts inspired by the films.Delivered materials digitally, making them accessible to a wide audience of educators and families.
Results:
METRICS
-
Increased awareness of conservation issues by combining education with entertainment.
-
Amplified the reach of environmental messages through partnerships with major film productions.
-
Produced 3 film-specific educational kits reaching over 50,000 students, educators, and families.
-
Downloaded and utilized in classrooms nationwide, fostering discussions on climate change, biodiversity, and urban ecosystems.
Strengthened connections between popular culture and environmental advocacy, fostering a new wave of environmental stewards.Provided educators with dynamic tools to engage students in meaningful conversations about conservation.
Click on the project titles to view the free downloadable materials I developed.
Dora the Explorer and the Lost City of Gold​
An Inconvenient Sequel: Truth to Power​
The Nut Job II: Nutty by Nature
​
EVERY ELEPHANT COUNTS CONTEST FOR THE US NATIONAL WILDLIFE FEDERATION
Category: Conservation Awareness and Digital Activism