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Projects

DIGITAL & SOCIAL MEDIA CAMPAIGNS

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Johanna Johnson Inc.: SS23 Supernova Collection Launch​

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Cal State DC Scholars Program: Titan's Give Campaign October Crowdfunding

Johanna Johnson Inc.: SS23 Supernova Collection Launch​

Category: Social Media Management, Digital Content Creation

"Crafting compelling visual content that showcases the elegance and intricacy of Australian designer Johanna Johnson’s SS23 Supernova collection, amplifying its presence across social media platforms."

Role:

Provide behind-the-scenes videography and camera work during the SS23 Supernova collection launch for Australian designer Johanna Johnson, and create engaging social media posts to elevate the collection’s digital presence.​

OVERVIEW

Objective:

Provide behind-the-scenes videography and camera work during the SS23 Supernova collection launch for Australian designer Johanna Johnson, and create engaging social media posts to elevate the collection’s digital presence.​

Context:

The SS23 Supernova collection launch is a high-profile event in the fashion world, and my role involved capturing the artistry of the design process and creating dynamic digital content to engage Johanna Johnson’s social media audience.

THE WORK 

Challenge:

Highlight the unique beauty and craftsmanship of the Supernova collection through digital media. Develop a social media campaign that attracts attention from Johanna Johnson’s existing followers and potential new customers.

Approach:

Execution:

Focused on capturing the intricate details of the collection, as well as the behind-the-scenes moments that highlight the hard work and creative process behind each piece.Utilized high-quality videography and photography to create a visually compelling narrative of the launch.Crafted social media posts that told the story of the collection, drawing attention to the elegance and craftsmanship through visually appealing formats.

Focused on capturing the intricate details of the collection, as well as the behind-the-scenes moments that highlight the hard work and creative process behind each piece.Utilized high-quality videography and photography to create a visually compelling narrative of the launch.Crafted social media posts that told the story of the collection, drawing attention to the elegance and craftsmanship through visually appealing formats.

Results:

Helped solidify Johanna Johnson’s brand identity as an upscale, sophisticated Australian fashion designer with a unique aesthetic. Successfully communicated the essence of the Supernova collection, driving interest and engagement with the designer’s target market.

Contributed to a cohesive digital strategy that seamlessly integrated with Johanna Johnson's broader brand and marketing efforts, reinforcing the luxury and exclusivity of the collection.

METRICS

  • 2,000 - 3,000 unique impressions across all platforms. 

  • 10-15% Increase in Social media shares from influencers and fashion bloggers following the launch.

  • 10% increased engagement on Instagram with notable spikes on product posts and behind-the-scenes content.

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